PhD / Postdoc / Entrepreneurial Skills: Research to opportunity – An introductory workshop for social scientists

The common narrative often favours a story where every innovation or startup begins with a breakthrough idea. The truth is that the only way to have real impact is by creating a deep understanding of the "Why" behind a new solution. In this workshop you'll learn how to reframe a research question into a problem that can be addressed with entrepreneurship. In groups we will experiment with powerful methods to gain different perspectives on your problem, develop and choose among ideas and identify what target groups that could benefit from a solution. You will learn how to frame your problem description in a way that resonates with potential users or customers. 



 

After the workshop, participants:

• understand the concept of the Golden Circle by Simon Sinek
• are able to re-evaluate and clarify their (potential) target user and core needs, behaviors, pains, and gains.
• can formulate, re-frame and validate their “why” with the help of peer feedback

Chantal Schmelz

Early career researchers of all disciplines (focus: digital / social sciences).

This workshop is part of the "Entrepreneurial skills" series, which is organized in collaboration with the UZH Innovation Hub.

A certificate of participation will be issued for each workshop. When four or more certificates are achieved, participants may request a certificate for "Entrepreneurial skills" issued by the Graduate Campus and Innovation Hub.   

1 ECTS Credit will be awarded (on request) to PhD candidates who have completed four or more workshops of the "Entrepreneurial skills" series. 

Conditions of participation