PhD / Postdoc / Entrepreneurial Skills: Stress-test your value creation hypothesis

Understanding how the "Why" behind your idea and thus your target users' pains and gains directly impact the design of your product or service. Most successful startup founders have learned to apply a human-/customer-centered design approach and with this ensure a higher Product-Market-Fit right out of the gates.  In this workshop, you'll gain the essential knowledge and tools to match your idea and your why with your target users' needs. You will learn how to verify your value hypothesis in a cost-effective and timely manner.

After the workshop, participants:

• understand the concept and importance of product-market fit
• are able to form hypothesis on how to match their idea and their “why” with the customers' needs and design a promising product/service
• have the tools and techniques to verify their hypothesis in a cost-effective and timely manner.

Chantal Schmelz

Early career researchers of all disciplines.

This workshop is part of the "Entrepreneurial skills" series, which is organized in collaboration with the UZH Innovation Hub.

A certificate of participation will be issued for each workshop. When four or more certificates are achieved, participants may request a certificate for "Entrepreneurial skills" issued by the Graduate Campus and Innovation Hub.   

1 ECTS Credit will be awarded (on request) to PhD candidates who have completed four or more workshops of the "Entrepreneurial skills" series. 

Conditions of participation