PhD / Postdoc / Entrepreneurial Skills: How to choose the right business model for your product/service

Having defined your core, your Why, and the most promising product/service, it is important to - early on - also think about the right way to offer your product to your target audience. You need to define your business model. Thus, in this workshop you'll gain the essential knowledge about tested and proven business models in different industries, their pros and cons and will learn how to apply this to your idea/startup with the help of the Business Model Canvas. 

After the workshop, participants:

• understand the concept and importance of business models
• have an overview over tested and proven business models in different industries and learn about their pros and cons
• can create their first business model based on their hypothesis and gain input how to verify your assumptions

Chantal Schmelz

Early career researchers of all disciplines.

This workshop is part of the "Entrepreneurial skills" series, which is organized in collaboration with the UZH Innovation Hub.

A certificate of participation will be issued for each workshop. When four or more certificates are achieved, participants may request a certificate for "Entrepreneurial skills" issued by the Graduate Campus and Innovation Hub.   

1 ECTS Credit will be awarded (on request) to PhD candidates who have completed four or more workshops of the "Entrepreneurial skills" series. 

Conditions of participation